Industry News

1. Market demand and scale:

• The overall market growth rate has slowed down but there is still potential: Affected by various factors, the overall market growth rate of the sports track industry has slowed down, especially the slowdown in the construction of schools in some large cities, which has affected the number of new track projects to a certain extent. However, in the long run, with people's emphasis on health and the country's continued support for the sports industry, the market demand for sports tracks still has great potential. For example, the renovation and upgrading of some old communities, parks and other places has gradually increased the demand for sports tracks.

2. Material and technology development:

Environmentally friendly materials are favored: Environmentally friendly, non-toxic, and high-performance materials have become the key direction of industry development. Enterprises continue to increase their investment in the research and development of environmentally friendly materials, such as new recyclable materials, water-based polyurethane materials, etc. These materials can reduce environmental pollution while improving the performance and service life of the track.

Increased application of intelligent technology: Smart tracks have become a new trend in the industry. Through the integration of sensors, the Internet of Things, big data and other technologies, the sports data of track users can be monitored, analyzed and fed back. For example, some smart running tracks can monitor the runner's speed, heart rate, cadence and other data in real time, and provide personalized exercise advice and training plans.

3. Industry competition pattern:

Competition among enterprises intensifies: There are many sports running track enterprises in the market, and competition is becoming increasingly fierce. In order to compete for market share, enterprises compete in terms of product quality, price, service, etc. Some large enterprises have a favorable position in the market competition with their brand advantages, technical strength and scale effect; while some small enterprises focus on specific market segments through differentiated competition strategies and seek development.

The importance of brand building is highlighted: In a highly competitive market environment, brand building has become an important means for enterprises to enhance their competitiveness. Enterprises establish a good brand image and improve brand awareness and reputation by improving product quality, strengthening after-sales service, and participating in the formulation of industry standards.

• Strengthening industry exchanges and cooperation: Exchanges and cooperation between enterprises and between enterprises and scientific research institutions are constantly strengthening, and they jointly carry out technology research and development, product innovation and other activities to promote technological progress and development in the industry.